Anyone can hand out a giveaway. The trick is choosing something people hold on to, because a promotional item only works as long as it stays in use. At Sun Graphics Printing, we help businesses across Yuma and Imperial County pick branded products that earn their keep, and new research makes those choices easier.
Do People Like Receiving Promotional Products?
Very much. According to the ASI Global Advertising Impressions Study 2026/2027, 75% of consumers view promotional products positively. No other advertising channel in the study scored higher. People appreciate getting something useful, and that goodwill carries over to the brand.
What Should You Give for Maximum Exposure?
Choose something people carry or wear in public. Branded bags top the study with about 4,900 lifetime impressions, and 92% of recipients use them at least monthly. Hats follow at roughly 4,000 impressions, with 60% of owners wearing them every week. T-shirts generate around 3,500 impressions, and 90% are worn at least once a month. In a place as sunny as Yuma, a good hat gets plenty of use.
What Works Best for Everyday Brand Contact?
Pens. They are inexpensive, practical and used constantly. Nearly two thirds of recipients use a promotional pen daily, and each one produces about 1,900 impressions at around a tenth of a cent apiece. Better still, 77% of people say they are more likely to do business with the company that gave them one.
How Can You Stay Visible All Year?
Give a calendar. It produces fewer total impressions, about 550 at roughly a cent each, but it stays in the same spot for twelve months. Of those who receive one, 76% check it weekly, and 64% say it makes them more likely to work with the company that provided it.
Which Products Build the Most Goodwill?
Every product in the study scored well. The share of recipients who say they are more likely to do business with the giver reaches 77% for pens and bags, 72% for hats, 69% for t-shirts and 64% for calendars. The common thread is usefulness. When an item makes someone’s day a little easier, they remember who gave it to them.
Your Local Source for Branded Merchandise
Sun Graphics Printing is locally owned and offers promotional products, trade show displays and design services, all from one friendly team in Yuma. Whether you are planning a customer appreciation event or stocking a booth, we can help you choose items that fit your budget and keep your name in use long after the event ends.
Frequently Asked Questions
What is the most cost effective promotional product?
Pens and bags tie for the lowest cost per impression in the ASI study, at about one tenth of a cent each.
Do promotional products influence buying decisions?
Yes. Depending on the item, between 64% and 77% of recipients say they are more likely to do business with the company that gave it to them.
