Tips for Building an Effective Product Catalog

In the digital age, many companies wonder if catalogs are still important to their businesses. Unfortunately, many believe catalogs to be an outdated method for informing customers and other enterprises about products available. In fact, you’ll find that knowing how to build a product catalog in Yuma, AZ can make a significant difference in the shopping experience of your target audience, as well as your bottom line.

Rethink catalogs

One of the most valuable product catalog tips in Yuma, AZ is that catalogs are more versatile now than they were in decades past. In 2020, you can offer both digital and printed catalogs, affording you the opportunity to engage buyers on- and offline.

A digital product catalog should remain up to date at all times. It’s up to you to coordinate with your team to make necessary updates as products undergo changes, discontinuations and so on. However, physical catalogs are usually reprinted every 12 to 18 months. That means you should extend the life of your catalog by titling it for two years (for example, 2021-2022). That way you can print the catalog at the end of 2020, and distribute with added inserts for up to two years.

Picture-perfect product photos

For both your printed and digital product catalogs, the absolute highest-quality pictures are necessary if you want to boost your sales. While taking the photos yourself with a decent camera is usually enough to get the job done in a pinch, we highly recommend hiring a professional photographer if you can afford it. These images need to convey so much to a person flipping through the pages: your brand story, how products look in stores or in use, product variety and so on.

Prioritize pertinent information

A product catalog is a sales and marketing tool, so function is of the utmost importance. That means making information clear, concise and easy to find. For instance, it shouldn’t take a person more than a second or two to locate your contact details within the catalog’s pages. A quick glance at any part of your catalog should tell an individual exactly what they need to do to buy something from your company.

This also includes product descriptions. It’s not enough for these blurbs to provide the technical specifications of each product. You also have to grab the reader’s attention and entice them enough to make a purchase. You have to convey urgency, necessity and functionality in a brief but convincing way with every product description.

Intuitive design

Our final product catalog tip in Yuma, AZ is to give some serious thought to the design. The overall layout and design of your catalog plays a crucial role in communicating to your target audience. Products should be organized in an intuitive way throughout the catalog. A thoughtful order and structure to product placement in catalogs makes it easier for people to find their way back to pages or items that caught their attention during initial viewings.

If you are interested in knowing more about how to build a product catalog in Yuma, AZ, contact Sun Graphics Printing today. Our team of designers can create eye-catching product catalogs for your business. We offer expert advice on how to make the most of your product catalogs and better market yourself to potential clients and customers. Get in touch with us now!

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