How a New Logo Can Improve Your Website

It doesn’t matter what industry you’re in—these days, you need a website. Even more than that, you need a unique and professional web presence. In the early days of the new millennium, businesses could get away with a single page site with a generic picture and their phone number. This isn’t 2000 anymore. Today, clients often want to get to know your brand before they have any direct contact with you.

They want to investigate you online first to make sure you’re on the level, because, to the modern consumer, if you’re not online, you are nobody. If you’re looking for ways to revitalize your online image, one of the best places to start is with a new logo. A new website logo in Yuma, AZ can have an enormous impact on your bottom line.

Build brand recognition

Google. FedEx. McDonald’s. These are all household brands whose names conjure instantly recognizable images in our brains. That said, the odds are good that when you first picture any of the above brands, your mind doesn’t immediately jump to their products or services. Instead, you think of their logos.

Having an eye-popping new website logo in Yuma, AZ not only helps you stand out from the crowd, but it can also help your company stick in the mind of potential consumers.

Subtly reinforce your goals

Picture the Amazon logo in your mind. It’s one of the most famous logos in the world. It’s merely the name of the company, with an up-turned arrow connecting the “A” and the “Z.” This deceptively simple logo subconsciously tells clients a lot about what Amazon wants to stand for as a company. The up-turned arrow resembles a smile, a nod to how you’ll feel when doing business with them. The smile itself, connecting the “A” and the “Z” infers that Amazon has everything you need, from A to Z.

Those are two distinct company goals being displayed to the consumer before the buyer has any other info about the company. That’s just one example, too. Subtle reassurances in a logo can do wonders for your brand.

Build a cohesive presence

These days, it’s not enough to have a website—you have to have a cohesive web presence. That means a website, plus a Twitter feed and Facebook channel. And that’s just for starters—as you’re building a brand across several different social media and online channels, there is one factor you can integrate that turns distinct outlets into one comprehensive brand message: a logo.

Take your business to the next level

A new website logo in Yuma, AZ is just one of the ways that the pros at Sun Graphics Printing can take your business to heights you never even dreamed of. Since we opened our doors in 1944, we have proudly offered everything you require to meet your printing and branding needs. When you visit Sun Graphics, you’re getting a truly unique experience: a combination of state-of-the-art design knowledge and more than half a century of business know-how.

When you need the best, you need Sun Graphics. Visit us online or give us a call today!

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