Large-format printing has become an increasingly popular marketing tool in recent years. The primary benefit of using this sort of printing technology is that it gives you much more space to work with on your designs. Examples of products that require large-format printing include yard signs, car magnets, vinyl banners, window cling, aluminum signs and fabric banners.
Items that have gone through the large-format printing process tend to be heavy on the graphics, seeking to make a greater visual impact on people who encounter them. The hope is that the larger, bolder images will attract attention from passersby and potentially bring in more customers than standard signage.
Here are some of the issues you need to consider when performing large-format banner printing in Yuma, AZ:
- Preparing the files: You need to make sure the file you’re printing is of a size and resolution that will work in a large format. You’ll also have to consider bleeds. In most cases, the bleed for a wide-format printing job will be 0.125 inches, which means you’ll need to account for that extra space around the edges of your project. Then, depending on the mounting method you’ll be using for your signage, you might want some additional space even beyond the standard bleed, just to make sure no important parts of your signage get cut off when mounting.
- Resolution: We briefly mentioned resolution already, but what does this mean? Resolution is measured by dots per inch—the more dots per inch, the more detailed the image and the higher the resolution. The general rule is to have at least 300 dpi to create a high-resolution image, which is especially important if you’re going to be printing in a large format. Keep in mind that you must have the legal right to use any images you’ll be adding to your signage.
- Color: There are certain colors that are natural attention grabbers. It can help to use bold colors instead of pale, pastel colors to get eyeballs on your signage. Make sure you don’t choose too many colors, either—stick to just a few primary colors that you’ll be using on the signage, so as not to confuse the eyes of passersby. Then, make sure you have good contrast between words and backgrounds.
- Fonts: Contrast in color isn’t the only thing you’re going to want to consider with the text on your signage. You’ll also want to make sure any font you select is easy to read, especially at longer distances. We recommend using simple sans serif fonts. Again, use only one or two types of fonts as well, so you don’t make the signs visually confusing for onlookers.
These are just a few examples of some of the considerations to take into account when you’re designing large-format signage for your business. For more tips and information about banner printing in Yuma, AZ, contact the experts at Sun Graphics Printing today. We bring over seven decades of experience to every job, and look forward to working with you soon!